Zhao W, Halabi M. THE ROLE OF PERCEIVED ATTRACTIVENESS IN SHAPING CONSUMER PREFERENCES: A STUDY OF SPORTS BRAND T-SHIRT PURCHASING BEHAVIOR AMONG COLLEGE STUDENTS IN ZHENGZHOU, CHINA. AJBAIS [Internet]. 2024 Oct. 9 [cited 2026 Mar. 25];4(04):33-52. Available from: https://aa.allacademicsresearch.com/index.php/AJBAIS/article/view/115